The Social Bookmarking space consists of the General sites and the Social News sites.
From the Internet Marketers point of view they are great sites for building backlinks, Google page rank and traffic.
Internet users can store, organize, search and manage the links to web pages or other media that they formerly kept in folders in their preferred browser.
Finding What You’re Looking For
The success of the Internet is based on finding relevant information. Traditionally we have used keywords or keyphrases that the search engines have used to marry up the search results with the web pages concerned.
The new competitors to the search engines, the Social Bookmarking sites, have “user generated tags” to do the same job. The main advantage being that an element of human intelligence is inserted into the equation.
In this way links to information on industry specific terms that have been recommended by other browsers can be aggregated and presented to the searcher – generally providing outstanding search results.
Social News Sites
While the General Social Bookmarking sites are generally tech orientated, the Social News sites, Digg – Reddit – Newsvine etc, are tech/political with a newsy flavor.
For marketing purposes you need to provide high quality content/stories with a view to starting conversations and establishing your street cred, and not writing sales pitches.
The Top 70 Social Bookmarking and Social News Site List
