A Video Podcast, sometimes abbreviated to Videocast, vidcast or vodcast, could be defined as an audio and video file that is delivered online via RSS enclosures.
Your video becomes a podcast when you attach an RSS feed to it.
Video Bloggers, or vloggers, typically use this method to distribute their content on iTunes and other Videocast Directories.
Videocasts are used to enable easy distribution for the “on the go” crowd who consume the content on iPods and other mobile devices.
From a marketing perspective it gives you another avenue to be found by prospective customers.
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